This Friday, POPCANN takes over 44 Toronto for a night that blends music, culture, and style inside the city’s most iconic nightlife destination.

Known for pushing boundaries in design and experience, POPCANN brings its signature energy to the 44 main room — pairing creative expression with the unmatched vibe of a 44 Friday.

From curated sounds and immersive visuals to a crowd that sets the tone, this is one of those nights you don’t want to miss.

POPCANN is stepping into the nightlife scene to showcase what happens when progressive culture meets premium experience. Guests can expect high-energy DJ sets, immersive activations, and a curated crowd that knows how to move.

Whether you’re in industry, entertainment, or just here for the vibe — this is where you want to be Friday night.

Expect:

    •    Signature 44 production + POPCANN brand presence

    •    A high-energy mix of music, fashion, and culture

    •    Special guest appearances

    •    Elevated experience zones

Age: 19+

VIP/Table Bookings: Highly recommended